You're Ignoring 97% of Your Future Clients

At any given time, approximately 3% of the people who encounter your business are ready, willing, and able to purchase your services.

What about the other 97%?

That’s where the long-term value of your business exists. The 3% will pay for an appointment today, but the other 97% are the future clients that will book an appointment in a month, six months, a year, two years — but they have to know that you’re still there to serve them.

The 3% just need an easy way to say “yes” to your offering. The 97% need long-term follow-up: A contact sequence, a newsletter, a reason to stay in your orbit and pay attention to you until such time as their need and willingness are aligned with your offering.

Action: Build just ONE lead nurture path for those not yet ready, so that you are seen as the obvious choice when they join the 3% that are ready at that time.

What’s your plan to nurture the 97% Tell me in the comments section, and I’ll respond personally.