Marketing Execution Made Easy: Your Daily Marketing Checklist
Boiling growth down to daily repeatable actions builds a more profitable business, and does it faster.
The complexity of marketing plans can span a wide continuum.
You can have an extremely simple marketing plan that relies on nothing but referrals from three other financial professionals that you have coffee with every couple weeks.
You can also have extremely complex marketing plans that rely on many moving pieces, both online and offline, using a dozen or more different marketing media, with detailed lead generation and follow up programs, high-tech conversion tracking, requiring multiple staff members and multiple marketing agencies.
The complexity of your marketing plan will depend on a large number of factors, including:
What products and services you're offering.
Who your target market is.
The time, money, and staff that you have available to fuel growth.
The revenue and/or lifestyle goals you're trying to achieve in your business.
But ultimately, after you create your marketing plan, what you should be left with is a set of daily, weekly, monthly, and maybe even quarterly tasks that you complete over and over again. This is the execution phase of your marketing plan. Day in, day out, week in, week out, you (or your staff, or a marketing agency) perform a step-by-step set of actions to implement the marketing plan.
In other words, you have a marketing checklist for what needs to get done, and when.
As your company’s needs change, your product line matures, and your target market evolves, the marketing plan may change. New channels may open up, old ones may close. These all force changes to the daily marketing checklist. But ultimately, the daily marketing checklist still exists, and it still drives daily marketing and sales activity.
Get this one system in place, and you’ll never have to ask the question, “How am I going to find my next customer?”
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